3 Social Media Insights to Help You in 2014

Google+ Will Matter in the Social Scene.

Although many marketers see Google Plus as an afterthought in their social media planning, Google Plus is the 2nd largest social network in the world. Goggle is reporting 300 million visitors to Google Plus every month….

As Google has continued to merge most of its core products around the establishment of a company’s or individual’s Google Plus account, it certainly is hard to escape. Business Local Places accounts are linked directly to a Google Plus page, our Gmail accounts are directly linked to our Google Plus accounts (and so on and so on.) For the past couple of years many small business marketers have chosen to ignore the elephant in the room. Social Media experts argue it is foolish to ignore this network moving forward.

What is Google Plus? And How to Use it? Learn More Here

Social Content Must be Presented in a More Visual/Graphic Form.

Here’s an interesting set of statistics that underscore the popularity of visual sharing across social media networks:

Instagram

Monthly Active Users of Instagram – 150 Million

(3/6/2014 by http://expandedramblings.com)

Number of Daily Instagram Users – 75 Million

(12/12/2014 by http://expandedramblings.com)

Pinterest

Pinterest is now more popular than Twitter among Internet users. Pinterest (21%) vs. Twitter (18%)

(by http://oursocialtimes.com)

Nearly one in every 6 people who use the Internet are on Pinterest. What’s more? These users are well educated and 18% have an annual income of $75,000 or more.

(by http://www.pewinternet.org) – 2013

Facebook

“Photos Make Up 93% of The Most Engaging Posts on Facebook!” – (by SocialBaker.com 8/2013)

Socialbakers found that people prefer to interact with photos more than with any other type of post, such as simple status updates, links, or videos. We’ve seen that many of Facebook´s layout and design changes increasingly support visual content, such as enhancing photos and increasing their size.

With the explosive growth and permanence of Pinterest and Instagram in 2013, and the clear preference among Facebook users on photos & imagery over written content, marketers need to focus on visually engaging posts in 2014

Hashtags will be Integral to Your Social Sharing on Many Networks (not just Twitter!)

Twitter was the originator of the hashtag (#) in social marketing, and then with the launch of Instagram, users sharing their photos began hashtaging everything to extend the reach of their photo posts. Then, in June of 2013, Facebook brought Twitter’s hashtags to the masses turning #preceded words into clickable hyperlinks to reveal related mentions by friends, brands, and people who post publicly. Users on Facebook can also search for hashtags to bring up a stream of mentions across the social network.

If you don’t know what a hashtag is or how to incorporate hashtags into your posts to expand your social reach, its time learn the power of hashtags.

How to Use the Hasgtag. Learn More Here.

 

By brandi

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