TPH Designs New Logo for TheFitnessU.com

Tahoe Production House’s design team recently was tasked with redesigning TheFitnessU.com’s logo.  The old logo was a mash up of clip art and basic text, and although the thought was there, the design did not work for them any longer.  Take a look at the old logo below:

Screen Shot 2015-09-28 at 9.32.10 PM

The client wanted something that spoke more toward their brand.  As an online fitness magazine geared towards Universities and Students, we took the approach of creating a shield and integrated the .com along with a new tag line ” A Balanced U “.  The new logo and tag is below:

the-fitness-u-logo-largea-balanced-u

ABOUT FITNESSU.COM

Welcome to TheFitnessU.com, an online magazine for college students and young professionals seeking a balanced, healthy life. Here you’ll find information and advice on topics in fitness, nutrition, mental health, and spiritual wellbeing. Our goal is to help you discover and adopt a healthy lifestyle, complete with a healthy mind, body, and soul. Follow us on Twitter, Facebook, and Instagram for more healthy inspiration!  The Fitness U

By brandi